What is Paid Search ?
Paid search—an increasingly important, popular, and uniquely contextual form of information interaction on the Web—has thus far attracted less interest
A set of keywords associated with concepts along with the associated URLs, titles, and descriptions;
Bids for specified keywords that are a monetary valuation of traffic to a particular Web site;
Search Engine Review Process:
A method to ensure that advertiser content is relevant to the targeted keyword;
Search Engine Keyword and Content Index:
A mechanism that matches provider keywords to user queries;
Search Engine User Interface:
An application for displaying provider content as links in rank order to a searcher; typically, the interface displays the sponsored links with nonsponsored links;
Search Engine Tracking:
A means of matching keywords to queries, gathering provider content, handling bids, metering clicks, and charging providers based on searcher clicks on their displayed links;
a person or agent that clicks on a sponsored link deemed to be relevant.