Analytics, or the study of storing, retrieving, and analyzing data, is important to your webpage and do you know why Google Analytics is the most readily available, free webpage analytic analyzer today. By using analytics, you can master the true art of webpage design.
An essential part of our team is to track your successes and failures, be able to show how your content marketing activities are helping your organization meet its overall business goals and objectives, and be able to effectively communicate that success to the people signing your checks.
Potential customers can't choose your brand if they don't know you exist. Getting in front of new eyes and impressing people who've never heard of you before can help you remain top-of-mind when those people (or their acquaintances) decide they need what you're selling.
Going a step beyond knowing you exist, when people interact with your brand, you have an opportunity to build a more emotional connection with them and get them to really like you in more ways than Facebook can show.
Customer retention / loyalty
Once you have customers hooked, how do you get them to stick around and be loyal to your brand? Content can help bring people back after they've wandered away.
Whether by gating content behind an email address collector or by simply asking people whether they'd like to hear from you again in the future, content offers many opportunities to generate quality leads.
Knowing exactly what you offer and what benefits it provides can help reassure people that you're the right choice, leading to an increase in sales.