YouTube advertising success based on an implementation of such Advertising values as: Entertainment, Informativeness, Interactivity and Engagement. YouTube is an effective channel to place advertisements, and how consumers perceive or interpret the products or services being launched in this social media platform. The communication channels that can adequately clarify or transmit a message are considered to be rich mediums, therefore, are higher on the scale.
Advertising is the promotion part of the marketing mix which further includes place, price, and product and provides organizations and individuals with a cost-effective manner to create brand awareness by reaching a wide audience. It is important to consider how YouTube advertisement effectiveness may vary depending on gender. Advertisers would work with their advertising agencies to develop messages for their brands. To select media, the advertiser must decide on the reach and frequency needed to achieve advertising objectives
YouTube is a content distribution channel, period. This means you should let the content do the work to market your brand/product and build awareness, which must be the primary goal of the campaign. This also means that, no matter how targeted and customized your campaign, YouTube is not a bottom-of-the-funnel channel. Works through either interest targeting (through Google's user profiling) or remarketing. It’s a great volume driver; no matter what sort of content is available through YouTube, you have a way to reach your particular audience.